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Search Engine Optimisation Training Course – Level 2 Half Day Course Agenda as Follows |
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09.00 – 10.30
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Search Engine Overview Design & Technical Issues - Make sure that you are not using technologies that do not make your site invisible to the search engines Writing for the Search Engines - getting the correct text on the page is critical to your search engine ranking. Titles, Meta Tags and Descriptions - what to include; what not to include, what is the latest thinking from the search engines? How to Create Effective Titles & Descriptions Content and where to find it Off-Page Factors - do other sites affect yours and how? Submitting your web site - the description you give can make a significant difference to whether or not your site gets accepted in the directories. |
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10.30 – 10.45 |
BREAK |
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10.45 – 11.45 |
Understanding the Importance of Keywords Researching Keywords and Keyphrases - make sure that you find the terms that will optimise traffic to your web site. Selecting keywords and Keyphrases Placing Keywords and Keyphrases onto your web site Link Building Strategies - increasing your link popularity. Marketing Your Web Site to set yourself apart from the competition? |
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11.45 – 12.30 |
Optimising Pay-per-Click (PPC) and getting the most for every click Tracking your results of PPC Measuring Return on Investment using Conversion Tracking software tools Web site reviews - we take attendees through examples and walk through the process of identifying SEO and usability issues. |
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12.30 |
Close |