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Search Engine Optimisation Training Course – Level 1 Half Day Course Agenda |
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09.00 – 09.30
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SEO Basics Search Engine Overview What is search engine optimization and why do you need it? Search Engine Landscape How people search Overview of Keywords Overview of terminology (meta tags, alt tags, title bars, etc) |
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09.30 – 10.30 |
Optimising Your Web site Selecting keywords and keyphrases Creating Content for Search Engines and Users How to determine current ranking Making your web site search engine friendly Developing a link strategy Bad SEO – what not to do Outsourcing your SEO |
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10.30 – 10.45 |
SEM - Pay Per Click (PPC) Advertising Types of Internet Advertising Bidding Yahoo!/Overture, Google, and others PPC strategies PPC administration tools |
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10.45 – 11.45 |
Break |
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11.45 – 12.30 |
Google Adwords Setting up a Google Adwords Campaign Setting You Budgets Managing Your Campaign Measuring Your Campaign |
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12.30 |
Close |