At Xanthal, we take a rigorous and professional approach to Search Engine Optimisation. Our projects always include the following steps:
î We identify all of the measurable objectives that you would have during the project, - these will include web site rankings, visitor traffic statistics, leads generated by a search engine optimisation project and the conversion of those leads into sales.
î We then perform a comprehensive competitive analysis, identifying current search engine ranking in relation to your current and projected competitors.
î We then go on to perform an extensive keyword analysis to determine relevant target phrases for optimum visitor increase.
î Part of the project will involve a comprehensive analysis of your web site. This helps us to define the technology requirements for web site optimisation.
î We then draw up a strategic plan that outlines our target keyword phrase list and specific mix of Search Engine Optimisation and Search Engine Marketing Marketing tactics for achieving our agreed objectives.
î We then implement our optimization plan, which includes optimisation of your web site code where applicable.
î While the main three search engines (Google, Yahoo! and MSNSearch) automatiaclly find your web site (in most cases), we manually submit your web site to the top 10 search engines.
î Having a Link Strategy is a vital ingredient of your Online Marketing Strategy. Basically, the search engines are interested in who else is interested in your site - it is therefore important to have good quality inbound links to your site. We therefore draft up a Link Strategy with you in order to increase inbound links.
î All of our clients receive extensive monitoring and reporting in the way of web site statistics, visitor throughput and search engine rankings.
î Finally, we tend to start at the beginning of this list to ensure that we optimise your online marketing efforts by continually updating and tweaking our activities.
