Pay per click advertising is the business of paying the major search engines to place an advert on their web site. If you go to Google, for instance, and type in "pay per click advertising" you will see that some of the results are called "sponsored links". In other words, they have paid to be there! this is an example of Pay per Click advertising.
Pay per click advertising can cost you as much or as little as you wish to spend. Moreover, Xanthal would highly recommend that Pay per Click is used in tandem with you Search Engine Optimisation strategy. The idea is that you "purchase" the rankings for the keywords that you are having difficulties getting high rankings. pay per click can also be used to "kickstart" your online marketing campaign, while you work away in the background implementing your "natural" SEO strategy.
However, if you have already tried to implement a Pay Per Click advertising campaign, you may have realised that you can go through a lot of money with little to show for it. There are number of methodologies to ensure that you get maximum return on your investment.
For new clients embarking on a Pay per Click campaign, we usually undertake the following:
î Work with you to create the keyword and key phrase list
î Create a series of advertisements for placement on the search engines. We also create a series of (advert-specific) special (landing) pages on your existing web site to track each of the adverts that we are running as part of the Pay per Click campaigns.
As the campaign continues, we conduct the following activities:
î We integrate the campaign into conversion tools (either supplied by yourself or we can provide these) so that we can track the ongoing success of the spend.
î We monitor, on at least a daily basis - and quite often more regularly - each of the campaigns that we are running for your company. This allows us to make immediate changes and updates to the creative, keywords, costings and other aspects of the advertising campaign.
We have proven with customers that ongoing Pay Per Click campaign management can pay for itself, driving increased revenues to your bottom line.
