Xanthal was founded in Ireland early in 2000 by entrepreneur, Anthony Quigley. Anthony's aim was to equip clients with services in the areas of Sales, Marketing and Business Development, so that they can grow their own business to it' full potential. This page describes some of the online marketing activities that we offer.
Online marketing is an important component of any integrated marketing campaign. Many of today’s business and consumer purchases and relationships are researched and completed online. Xanthal can help you to plan your online strategy as part of in integrated marketing strategy, ensuring that you get the optimum Return on Investment of your marketing budget.Web
Design
Organisations now expect their suppliers and partners to have a well constructed and easy to navigate web site, that delivers the information that they require, easily and rapidly. Ensuring that your web site delivers on your promise is something that we can help with, whether you already have an existing web presence or you have only recently decided
to embark on an online strategy. Xanthal works with you to understand your brand, target audience, products and services, so we can work with you to understand you business and deliver, with you, a comprehensive and winning web strategy that integrates into your overall marketing plan. Xanthal works with you to deliver all aspects of your marketing efforts, from campaign landing pages to stunning “brochure” sites and complex database-driven designs.
Permission email marketing or opt-in email marketing is a great way to find prospects and customers as well as develop relationships with existing customers. Ultimately, you want them to respond to your email offers and come back to your web site. The golden rules of email marketing are that it’s permission-based, customers have to opt-in to receive the email, and the content is timely and relevant to the
recipient.Xanthal's email marketing solutions helps organisations of all sizes to create, deliver and track permission-based emails easily. Examples of clients that we work with include
Sun Microsystems, HP and Microsoft. Click here
for more examples of some of our email marketing campaigns.
Search Engine Optimisation is all about ensuring that your target market finds your web site. Your target audience (and therefore future customers) use the major search engines. Whether they find you or not depends on how much intelligent planning you put into helping them. At Xanthal, we offer a range of search engine optimisation services
to help your business deliver an effective online presence and then ensure that your prospects find your web site.
Online advertising used to be synonymous with banner advertising. However, today's online experience offers an incredible array of options for advertising. These range from the traditional banner to compatible link exchange all the way through to paid placement of contextual, content feeds from search engines. Of course, one of the main reasons for Google being awash with cash is through their
Adwords offering. Xanthal helps business to develop and implement online advertising strategies to ensure the right audience comes to your site.Website Metrics
One of the keys to successful online marketing is the accurate collection and analysis of response and transaction data. Xanthal can analyse your web server log files and produce comprehensive reports using click track analysis. For offline campaigns Xanthal can work with data from telesales and mail response to provide campaign statistics. Contact us today to find out how we can customize a solution for you.Click here to
contact us.
|
