One of the problems that international organisations
experience as they expand into new markets is
identifying and harnessing local resources.
Entering the Irish market is no different.
However, there is the added dimension that Ireland
is, relatively speaking, a small market. In
order to justify the costs of opening an office and
hiring a permanent member of staff is often
unjustified.
We believe that there is a gap in the market that is
not being filled by the traditional "distributors".
These distributors provide excellent logistics and
credit control services. However, there is
often a requirement, especially for the smaller but
growing, organisation, to develop a market as well
as deliver to that market. We believe that the
skills required for market development are very
different from those required by a traditional
distributor. We help our clients to create
market awareness and to generate leads through a
range of activities including marketing, PR,
local branding, channel development and market
development activities.
Xanthal offers a unique service to non-Irish
organisations attempting to get a foothold in the
Irish market. We become, in effect, the local
agent and representative for your company.
With a wealth of knowledge of the Irish market, we
can accelerate your organisations penetration into
the Irish market at a fraction of the cost.
In summary, we can help you to target potential
customers and create a demand for your products and
services.
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