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Search Engine Optimisation Training Course – Level 2 Half Day Course Agenda as Follows |
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09.00 – 09.45
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Introduction to Email Marketing The evolution of permission based email marketing. Online versus offline marketing When to use email marketing in the marketing mix How to build an email marketing database. Opt-in options Managing your email database |
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09.45 – 10.30 |
Email management solutions - selecting a platform for powering your email marketing campaigns.
Email Delivery Software solutions - we go through a range of desktop and internet based software products and services available to manage your email marketing campaigns.
Planning and Creating Email Campaigns - tools available for the creation and management of email campaigns. |
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10.30 – 10.45 |
BREAK |
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10.45 – 12.30 |
Types of marketing campaigns that are best suited to email marketing
Rules for success - practical do’s and dont's of email marketing including a discussion on spam.
Examples of good and bad email marketing pieces Handling Responses.
Campaign reporting.
When and how do you move your offline communications online.
Integrating email into the overall marketing mix.
Testing, measuring, assessing and improving.
Legislation - Data protection guidelines and the legal framework governing email marketing.
Case studies |
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12.30 |
Close |