E-mail marketing, which should be part of an online marketing strategy, enables organisations, especially those with limited marketing spend, to achieve a great deal, including:8 ACQUIRE: by planning and implementing a well thought -through plan, E-mail marketing is an excellent mechanism for turning up new leads. You can do
this, without spamming, through a small number of appropriately conceived activities. We can help to plan your E-mail marketing campaigns and then work with you on it's implementation. 8 COMMUNICATE: E-mail marketing and E-mail communication is an excellent way to inform your customers about your new products and
services as well as updates to their existing purchases. 8 RETAIN: the cost of acquiring a new customer can be up to 10 times the cost of retaining an existing customer: Increased (appropriate) communication through effective use of E-mail has been shown, time and again, to improve customer retention rates.
8 INFORM: E-mail enables you to rapidly and effectively inform your customers and prospects of changes that may be taking place as well as alert them to any special offers that you have available. 8
MEASURE: the technologies employed in E-mail marketing allows you to quickly measure the relative success of your ongoing campaigns. You can, within hours, measure the outcome of your marketing activities, down to the individual customer interaction to your E-mail. One of the main strengths of E-mail marketing is in the fact that you can immediately track response rates, allowing you to
adjust and "tweak" you activities on the fly.
Xanthal works closely with each of our clients to clearly understand the ongoing objectives of their marketing efforts. With this in mind, we plan out the campaigns into a series of mini-campaigns and activities, which are integrated into the overall marketing plan, ensuring that we bring all aspects of the marketing efforts to bear. We do not simply send off a series of E-mails and "hope for the best".
As we provide a wide range of marketing skills, not simply online marketing, we can quickly ensure that your online efforts are completely synchronised with your other marketing activities.
Using the
correct mix of technologies and marketing methods,
E-mail marketing can become a very cost effective way for you to
both prospect for new customers as well as retain and
develop existing customers.
Click on these links to see examples of E-mail marketing campaigns we have created:
Invitation in Seminar on Compliance and Corporate Governance
IT Governance & Compliance Seminar Invitation
Stress Management Workshop
Example of Newsletter
Sun Microsystems Promotion
Microsoft & Fujitsu eMarketing Campaign
Click here for a list of Xanthal's online marketing services.
Xanthal
has a wealth of experience in working with clients to
help them to optimise their use of E-mail marketing as part of
their marketing mix. We advise on how best to
develop their web site in order to ensure that
visitors want to provide their E-mail address
for future correspondence through to developing
appropriate E-mail marketing communications (newsletters, etc)
with their various customer types.
E-mail marketing can
provide your company with a range of benefit including
driving online sales, building brand awareness,
influencing offline sales and keeping customers
informed. Of course, E-mail marketing is one of the best tools
for providing news and offers to your customers.
Contact us for
further information. |
