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A press release can give you the most credible and prominent exposure at a lower cost than many of the other methods of advertising and marketing. It is critical in today's business world to be seen in the media by customers, staff and investors as well as potentially new clients. Press releases are considered a key element in any business plan. They can be a powerful promotion tool for any product, service or
business. The key to a successful release is twofold - firstly, the professional way it is written in order to encourage journalist to "take notice" and, secondly, proper distribution to your targeted media audience.
It's vital that your press release provides the information a journalist requires, in a factual format, written so the journalist can easily understand the message you're trying to get across. Media journalists receive hundreds of releases on a daily basis; the impact your release has can be affected by its relevancy to the editor.
Press Relations, which includes the management of the press releases, is an integral part of modern business marketing strategies.
Increasingly, Press Relations (PR) is being "localised", with even the
largest organisations engaging local PR firms to provide a
more hands on (and often more knowledgeable) service.
At Xanthal, we pride ourselves on having specific,
detailed expertise of both the domestic media and
the international marketplace.
One of the most important aspects of our Press Relations activities is
the accuracy and depth of our targeting.
If you require local PR, targeted at Ireland and the UK,
then we can help you to devise and deliver an effective
communications plan, ensuring the highest levels of success.
Our
Press Relations division specialises in the area of TMT (telecoms, media and technology), with
particular expertise in working with local and
international hardware and software companies. We
have close ties with most, if not all, of the technology
personnel.
Contact us for
further information. |
