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By David Callan
Xanthal was founded in Ireland early in 2000 by entrepreneur, Anthony Quigley. Anthony's aim was to equip clients with services in the areas of Sales, Marketing and Business Development, so that they can grow their own business to it' full potential.
There are two types of cloaking, the first is called User Agent Cloaking and the second is called IP Based Cloaking which we've already discussed above. IP based cloaking is the best method as IP addresses are very hard to fake, meaning your competition won't be able to pretend to be any of the search engines in order to steal your code.
User Agent Cloaking is similar to IP cloaking in the sense that the cloaking script compares the User Agent text string which is sent when a page is requested with its list of search engine User Agent names and then serves the appropriate page.
The problem with User Agent cloaking is that Agent names can be easily faked. Imagine Google introducing a new anti-spam method to beat cloakers, all they need to do is fake their name and pretend they're a normal person using Internet explorer or Netscape, the cloaking software will take Googles bot to the non optimized page and hence your search engine rankings will suffer. User Agent cloaking is much more
riskier than IP based cloaking and it's not recommended.
Conclusion
Search engine cloaking isn't as effective as it used to be. This is because the search engines are becoming increasingly aware of the different cloaking techniques being used by webmasters and hence they're gradually introducing more sophisticated technology to combat them. In saying that though cloaking can still benefit your search engine rankings, it's just a matter of being very careful.
I would recommend you read my SEO tutorial entitled Search engine optimization guide and try regular search engine optimization first, if after a few months you're still not seeing good results then you should at least consider using
cloaking technology to improve your rankings.
Click here to read a biography of Anthony Quigley. Click here to find out more.
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